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The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Course contents

  • On page and off activities
  • PPC
  • Promotion on social media platforms: twitter. linkdin, yahoo/quoraa and facebook
  • Review submissions
  • Forum Posting
  • Blog comment
  • Blog Post
  • web 2.0 submissions
  • Social Bookmarking